I’ve been in marketing for over 25 years working across FMCG (Food Manufacturing), Wine, Luxury Retail, Services, Photography and Film industries in NZ and the U.K and cover B2B and consumer marketing strategies. I’ve worked alongside all levels of stakeholders within an organisation from employees through to Board level and all types of organisations... charities, corporates (small family owned to Fortune 500), hospitals, schools, universities and the uniformed services.
I’ve always had an interest in design, brands, products and emerging trends, and enjoy bringing that perspective to my marketing work.
I started out my career in both Marketing and Key Account Management within the Food & Wine industries gathering commercial awareness and experience in FMCG channel management, marketing and the foodservice / wholesale sectors.
I spent 10 years living and working in the U.K., while travelling extensively throughout the Northern Hemisphere, giving me a valuable international perspective alongside my New Zealand experience. A significant part of my career focused on Food, Home and Restaurant marketing and celebrity-customer events at Selfridges&Co London, one of the most extraordinary luxury department stores in the world. This immersed me into the world of creating strong brand collaborations and enhanced partnership marketing expertise working alongside some of the coolest brands running marketing campaigns, large scale promotions, in-store events, development of collateral, product photoshoots, launch of Selfridges hampers business, celebrity book launch signings, press events, merchandising strategy, visual merchandising and new product launches!
After returning to NZ, I worked in the NZ film Industry marketing and developing promotional partnerships for theatrical film releases like The Hobbit, Lego Movie, The Great Gatsby, Batman Franchise. More recently through OB Marketing Consultancy, I work with a select group of clients, providing experienced marketing advice, strategic thinking and creative insight and hands on marketing to help businesses create marketing that’s on brand and designed to deliver results.
